Listen to Your Customers

Listen up if you sell at craft shows/festivals, etc.

Last fall, I was selling at a craft show.  I noticed that sales have been declining at that show in recent years.  A customer provided the answer.  She suggested that I unclutter the entrance to my booth so that people can see in and access my booth better.

I realized that I have been adding new product lines to the same 10' x 10' selling space over the years. After the customer's suggestion, I invested in a second space and second canopy, and redesigned the 2 side-by-side spaces.  Sales doubled and tripled at shows all this year-- more than enough to pay for the additional investment.

It pays, literally, to listen to your customers and take their suggestions seriously.