Good news!!
Enjoy free shipping on my two Etsy websites:
www.eldersburgembroidery.etsy.com and www.sparetimebyyvette.etsy.com.
Showing posts with label Etsy. Show all posts
Showing posts with label Etsy. Show all posts
Wednesday, August 7, 2019
Wednesday, April 3, 2019
Crafter vs Retailer
As 2019 approached, I contemplated business goals for my two Etsy websites. I even contemplated getting out of e-commerce due to slow sales. Then, I changed my mindset.
I am a crafter at heart. The two Etsy sites are another avenue for selling my creations; but I am learning to think like a retailer, not a crafter when it comes to selling on Etsy. Thinking like a retailer, I now plan ahead- creating inventory for holidays well in advance and featuring inventory at least a month ahead of the holiday much like brick-and-mortar stores. This gives shoppers time to browse my sites and allows time for shipment of purchases in time for arrival before the holiday. As a result, sales are beginning to increase.
Perhaps the most significant change has been how I list inventory available for sale. Before, thinking like a crafter, I would list a single quantity of an item for sale when I actually had two or three of that item on hand. When the one item sold, I listed another for sale- one at a time. Now I list my actual inventory on hand for sale. Shoppers now purchase two, three or more of the same item. That of course has meant larger sales. The number of special orders for quantities has also increased.
I still devote time and care creating each quality item for sale on my sites which has led to repeat customers. With the improvement in sales, I'm beginning to feel better about e-commerce.
I am a crafter at heart. The two Etsy sites are another avenue for selling my creations; but I am learning to think like a retailer, not a crafter when it comes to selling on Etsy. Thinking like a retailer, I now plan ahead- creating inventory for holidays well in advance and featuring inventory at least a month ahead of the holiday much like brick-and-mortar stores. This gives shoppers time to browse my sites and allows time for shipment of purchases in time for arrival before the holiday. As a result, sales are beginning to increase.
Perhaps the most significant change has been how I list inventory available for sale. Before, thinking like a crafter, I would list a single quantity of an item for sale when I actually had two or three of that item on hand. When the one item sold, I listed another for sale- one at a time. Now I list my actual inventory on hand for sale. Shoppers now purchase two, three or more of the same item. That of course has meant larger sales. The number of special orders for quantities has also increased.
I still devote time and care creating each quality item for sale on my sites which has led to repeat customers. With the improvement in sales, I'm beginning to feel better about e-commerce.
Sunday, July 20, 2014
Update
Gosh. Where has the time gone since my last post?
I've been busy creating new projects. Created a new Etsy website. Been on vacation. And, doing a lot of jewelry repairs. Creating the new website has been the most time consuming. And, it still is not finished. I have no banner for the shop.
My original Etsy shop- www.sparetimebyyvette.etsy.com now features just my wearable creations- jewelry, knitted year-round scarves, and knitted shawls. It made sense to splinter off the non-wearable items; so, the embroidered canvas tote bags and machine embroidered guest towels have been moved to a new shop featuring my embroidery work- www.Eldersburgembroidery.etsy.com. I'm still in the process of photographing and posting new items for each site; so, visit both shops often.
I've been busy creating new projects. Created a new Etsy website. Been on vacation. And, doing a lot of jewelry repairs. Creating the new website has been the most time consuming. And, it still is not finished. I have no banner for the shop.
My original Etsy shop- www.sparetimebyyvette.etsy.com now features just my wearable creations- jewelry, knitted year-round scarves, and knitted shawls. It made sense to splinter off the non-wearable items; so, the embroidered canvas tote bags and machine embroidered guest towels have been moved to a new shop featuring my embroidery work- www.Eldersburgembroidery.etsy.com. I'm still in the process of photographing and posting new items for each site; so, visit both shops often.
Subscribe to:
Posts (Atom)